Análisis de la Gestión Administrativa en la Economía Creativa para el fortalecimiento del sector musical en el Ecuador.

Abstract

This research proposal addressed the analysis of administrative management seen from the approach of the creative economy with the aim of proposing strategies that strengthen the music sector in Ecuador, for this, it was based on the theoretical contextualization on the creative economy and the commercial development of the music industry, complemented with the analysis of variables obtained through the application of methodological tools that allowed to identify the main challenges of the sector. In this sense, the results generated from the interview with various professionals in the music sector and the formation of a focus group to understand the reality of independent artists, allowed the development of a proposal structured under three fundamental axes that covers the artistic profile, the administrative model and the commercial plan, these approaches being the necessary criteria to promote the professionalization of the independent artist and the consolidation of the music sector as the cultural and economic engine of the country.