Aplicación de la metodología Design Thinking para el desarrollo de aplicaciones móviles. Caso de estudio : desarrollo de una app de servicio turísticos para la ciudad de Guayaquil.

Abstract

At present, mobile application developments are in very high demand due to the globalization of markets and the needs of users who own smartphones. These developments are mostly carried out with outdated methodologies, so there are delays in delivery and especially in the acceptance of the end customer, which for the most part is not in accordance with what was requested. According to this problem, it is proposed to implement the Design Thinking methodology that is oriented to the user for a better experience with the application that will be oriented to the information and guide service for tourists visiting the city of Guayaquil.