Propuesta para crear una plataforma educativa en línea especializada en matemáticas y exámenes de admisión universitaria.

Abstract

The purpose of this study was to evaluate the financial feasibility of creating an online educational platform specializing in mathematics and university entrance exam preparation in Ecuador. The research was based on the need to generate innovative pedagogical alternatives that strengthen student learning in the face of the challenges posed by access to higher education in the country. The project used a mixed-method methodology, using a survey of 384 students and expert interviews as data collection instruments. Key findings included 57.0% believing a specialized math platform could improve their performance, 59.9% believing it would help on university entrance exams, and 65.8% willingness to use it. At the organizational level, an administrative structure for the project was designed, with an estimated organizational chart composed of four key individuals to successfully implement this proposal. The initial investment was $25,953.3 million, financed 30% with equity capital and 70% with an external loan. The financial analysis showed an Internal Rate of Return (IRR) of 20.3% and a Net Present Value (NPV) of $7,962.8 million, with an estimated payback period of 3.5 years. Consequently, it is concluded that the project is feasible, financially viable, and constitutes an innovative proposal with potential impact on the national education system.