Propuesta para la creación de una empresa de moda sostenible en la ciudad de Milagro

Abstract

The Project presents the creation of a sustainable fashion company in the city of Milagro, under the name ECOMODA MILAGRO S.A., located in the northern zone, Local 1-2A, next to the Milagro shopping mall and near the shopping center's taxi station. The main objective is to meet the needs of young people, students, company employees, entrepreneurs, and others who enjoy contributing to the environment, seeking to be the leading store in the city's market, seeking to be the best option when choosing exclusive sustainable fashion items. In this project, the research began with a theoretical analysis that presented the various theories related to the study topic. In addition, a market study was conducted to obtain direct data on the preferences of the target segment. Considering the scope of the project, a descriptive and exploratory methodology was used, applying preconceived methods such as surveys. Data was collected from 384 people who comprised the sample of the Milagro population. The research resulted in a sustainable business model based on successful theories and methodologies at the company level, but modified to enhance the sustainability of its production processes, thus generating a support tool for future entrepreneurs. 76% of respondents are interested in purchasing sustainable fashion clothing, making the study feasible. The economic study established the feasibility of developing the project, achieving an acceptable IRR and a return on investment within two years, with positive financial indicators and acceptable profitability from the first year of business operation.