Propuesta de creación de una agencia de viajes que utiliza la realidad virtual para la venta de programas turísticos ubicada en la ciudad de Guayaquil.

Abstract

the present academic work for the creation of a physical and online travel agency that uses virtual reality to sell tourism programs in the city of Guayaquil. The idea arose from a market segment that seeks to satisfy the needs of tourists and the industry, allowing clients to enjoy new travel experiences and discover different tourist destinations around the world. The main objective is to design a business model that combines immersive technology with personalized consulting to diversify the local tourism offering, reach digital segments, and promote emerging destinations in Guayaquil. The methodology uses a descriptive, mixed-method approach. The data collection instruments were interviews and surveys with individuals involved in the sector, both as tourists and as entrepreneurs who dominate the industry. This situation allowed us to identify relevant findings for the research, such as the fact that single individuals between the ages of 26 and 35 are more interested in incorporating virtual reality before purchasing a tourist program, due to their greater affinity with emerging technologies. Therefore, an operational and financial proposal was developed to serve as a reference for projects aligned with the topic under study. This study aims to strengthen local tourism competitiveness through innovation, utilizing VR, and aligning with sustainable and inclusive tourism trends.