Plan estratégico para la exportación de camarón ecuatoriano y distribución del Grupquir en Bélgica.

Abstract

This study aims to design a strategic plan for GrupQuir S.A. to export Ecuadorian shrimp to Belgium, within the context of an aquaculture sector that has shown sustained global growth. The relevance of the Ecuadorian aquaculture sector, particularly in shrimp exportation, is highlighted due to its high international demand. However, the industry faces both exogenous and endogenous challenges, including the volatility of international prices and production costs. The methodology used includes both quantitative and qualitative approaches, supported by bibliographic, documentary, field, and online research, with a descriptive and exploratory focus. Key findings identified that Ecuador has positioned itself as one of the leading shrimp exporters worldwide, standing out for the quality of its product. However, the sector faces obstacles due to fluctuations in international prices and the lack of control over them, which affects both production costs and export strategies. Additionally, it is concluded that improving government policies and fostering collaboration between the public and private sectors are essential to ensure the sustainability and growth of the aquaculture sector in Ecuador.