Percepciones sobre la cultura organizacional y su posible relación con la satisfacción laboral en el personal administrativo de una empresa de alimentos y bebidas de Guayaquil durante el año 2024.

Abstract

This research explores the perceptions of administrative personnel on organizational culture and its relationship with job satisfaction in a food and beverage company in Guayaquil during the year 2024. The research was conducted using a mixed approach combining qualitative data obtained from the focus group and quantitative data collected from the questionnaire based on Herzberg's bifactor theory. The results affirm that the existence of an organizational culture where the main axes are the correct structuring, which is aligned with the values and/or expectations of the collaborators, has a significant impact on the overall job satisfaction within the company. In the study, key categories such as internal communication, leadership, organizational climate, recognition, and motivational factors were identified as principal factors in maintaining an ideal organizational culture. While most employees reported important levels of satisfaction, areas for improvement were identified, particularly in recognition and gender equity. The study concludes that strengthening organizational culture through inclusive practices, effective communication and continuous improvement strategies can increase employee satisfaction and overall organizational performance.