Comercio electrónico y derechos del consumidor en Ecuador.

Abstract

Currently, the rapid advancement of technology has required the urgent implementation of data protection laws and step-by-step control of commercial transactions, measures contemplated in the Commercial Code (2019). The demand for digital business and financial needs grew over the last century and peaked in times of the Covid-19 pandemic. In Ecuador, there are regulatory standards for all types of data messages, digital signatures, contracts and other services, this strengthens and promotes commercial relationships, safely. Electronic Commerce Law (2002). Its Title III requires legal language, although not so broad, for the protection of consumer rights against possible consumer vulnerabilities on digital platforms, thus promoting and guaranteeing transparent, authentic and ethical interactions in the digital environment, such as price control, ineffective advertising and poor quality of online products or services. Consumers are exposed to active practices through price controls, ineffective advertising and poor quality of products or services offered online. The reality of digital commerce.