Diseño de campaña grafica para la sostenibilidad del ecomuseo biblioteca en la ciudad de Quito.

Abstract

The research focused specifically on the topic of Graphic Campaign Design for the sustainability of the Eco Museum Library in the city of Quito, with the objective of promoting collaboration in the donation of economic resources, educational and historical material to strengthen the infrastructure, the documentary collection and the activities of the Ecomuseum Library. To meet the objective it is necessary to take into account the research methodology, which in this case considers a qualitative approach, accompanied by a type of descriptive research that allows obtaining detailed information on the subject, and is complemented by the division into three stages: Research, documentary and exploratory research, through which it is possible to obtain specific results by using the interview as a data collection technique, where the impact that graphic design has on the donation campaign and the need to consider essential elements such as creativity or technology are highlighted. In conclusion, it was possible to meet the objectives and establish an ideal campaign with the necessary resources and elements to be able to influence both the general public and companies, achieving donations that benefit the activities of the Ecomuseum Library.