Propuesta de modelo de negocio para un restaurante de comida saludable inspirado en la gastronomía y Cultura Guayaquileña.

Abstract

Poor nutrition is one of the main risk factors for non-communicable diseases such as diabetes, hypertension and cardiovascular diseases, for this reason it is essential to take care of the way we eat. This degree work was carried out with the objective of proposing a business model for a healthy food restaurant inspired by the gastronomy and culture of Guayaquil that contributes to improve the health of consumers, to achieve this we worked with a research methodology with mixed design, since research techniques and instruments based on numerical data and qualities were used, the former related to techniques such as surveys applied to the study population of 384 people, and the latter through the application of observation to the relevant restaurants that participated in this study. The type of research used was documentary, descriptive and field research, since information was collected in the place where the events took place. The results indicated that there are companies that offer quality services for gourmet food; however, they are not directed to meet the dietary needs of patients. In addition, it was possible to verify, through the application of the B2C business model, that a healthy food restaurant “Dark Health” can be implemented in the city of Guayaquil, which would be beneficial for its inhabitants.