¿Qué son las funas y qué hago para evitarlas? : diseño de Pedrolo, canal de contenido en youtube para abordar la cultura de la cancelación.

Abstract

The problem with this research is the lack of knowledge that companies, people and public figures have about the power that audiences have today since they can cause economic and psychological havoc for which they are not prepared, all this through the culture of cancellation and funas as their main weapon. The objective of this professional application project is to create a content channel through mixed research which will allow us to identify our target audience and generate the channel according to the trends for its viralization, in addition, through matrices the cases will be analyzed for the realization of the scripts. As main results we explain that the culture of cancellation and the funa, although they are related, are different terms, in addition thanks to interviews with experts, we have that these acts of media lynching are thought of as social justice, however, they are used for personal interests, in addition, we were able to demonstrate that, if it only stays on social networks, it will not make sense or have any validity since the funa will be forgotten.