Caracterización de emprendimientos del mercado de transferencia de víveres del cantón de Guayaquil.

Abstract

This study was conducted with the objective of determining the characteristics, challenges and opportunities faced by entrepreneurs in the Montebello wholesale grocery market in Guayaquil. To achieve this, we worked with a non-experimental and cross-sectional methodological design, since it was limited to observing situations that occurred over time. The research approach was mixed, that is, qualitative and quantitative, since techniques and instruments of a numerical and theoretical nature were used. In this case, the surveys were the quantitative techniques applied to 293 entrepreneurs of the Montebello Market in Guayaquil, and the interviews were the qualitative techniques applied to five experts related to the topic of study. It should be noted that we worked with a descriptive and exploratory scope of research with which we characterized the entrepreneurs of the Montebello Food Transfer Market, located in the Guayaquil canton, focusing on their profile, the characteristics of their businesses, the challenges and opportunities they face in their operation. The findings of the study indicate that most of the entrepreneurs in the Montebello Market are young people between 26 and 35 years of age, and that they employ between 1 and 3 people, which indicates that they are small businesses with a simple organization. Regarding the motivation for entrepreneurship, more than half of the entrepreneurs did it to improve their personal income, which is related to the context of scarcity of formal employment and job opportunities.