Plan de negocios para la creación de una empresa importadora de repuestos de autos en Lago Agrio.

Abstract

For the development of this proposal, emphasis is placed on the general objective, which is to evaluate the economic and commercial viability of establishing a car parts importing company in Lago Agrio. In this way, a work is developed based on six chapters where each one details the various strategies to be followed before, during and after the implementation of the proposal. In this way, the market study indicates that the company is accepted by the market, however, emphasis should be placed on developing a proposal that has a differentiating value for the market, on the other hand, the results of the financial analysis show a constant growth in sales revenue with an increase in the profit of the business year by year, in the financial valuation, there is an IRR of 30%, higher than the TMAR of 12.63%, which confirms the profitability of the project. This proposal represents a significant opportunity to meet an unmet demand in the automotive aftermarket in Lago Agrio.