Comercialización de viviendas a emigrantes ecuatorianos en la ciudad de Murcia.

Abstract

In the present business plan, the creation of a real estate agency specialized in providing personalized real estate services aimed at the Ecuadorian community residing in Murcia will be addressed. Through a deep understanding of the needs and preferences of this segment, housing solutions will be offered that adapt to their lifestyles and economic capacities. The real estate market in Murcia presents a growing demand for housing from the Ecuadorian community, as evidenced by the surveys conducted. It is essential for the real estate agency to exhibit a high degree of specialization in the Ecuadorian collective and its specific needs. Additionally, personalization is crucial, as clients require tailored services that encompass everything from finding the ideal home to managing paperwork. Furthermore, the network of contacts is vital not only for its commercial dimension but also for the financing options that clients need. The economic-financial study reveals favorable results, with an attractive Internal Rate of Return (IRR) and Net Present Value (NPV), primarily due to the minimal financing required for the venture. If sales are made from the outset, according to projections, expenses will be covered from the beginning of operations. The business opportunity in the real estate sector for the Ecuadorian community in Murcia is highly promising. By offering a personalized service that meets the specific needs of this segment, the real estate agency will be able to establish itself as a reference in the market and generate a positive impact on the lives of Ecuadorian families.