Plan de promoción turística para la comuna Olón.

Abstract

The promotion of tourism within the communities is of vital importance for the socioeconomic development of the same, therefore, the systemic study of cultural and social aspects that cause great impacts of social and environmental character should be considered, currently in the commune Olón- province of Santa Elena, there is evidence of a number of tourist activities or attractions that are driven by the inhabitants of the sector, however, strategies and mechanisms are required to concretely promote their growth and recognition as a tourist destination. This research uses a mixed methodology and employs information gathering instruments based on surveys and interviews with potential visitors to the commune. Finally, it is obtained as a result that the commune requires the implementation of a tourism promotion plan that allows them to generate economic impacts in relation to income generation and job creation, promote social and cultural development linked to cultural preservation, promotion and innovation and above all to promote sustainable tourism promotion mechanism to the population segmented by the same commune. It is concluded that promoting tourism, when done in a strategic and sustainable manner, can have a broad positive impact, benefiting not only the economy but also the community, culture and the environment.