Diseño de un plan de mejoramiento para una Mipymes dedicada a la comercialización de productos textiles en la ciudad de Guayaquil.

Abstract

The purpose of this research study is to propose an improvement plan for an MSME dedicated to the promotion of textile products in the city of Guayaquil. The methodology used is deductive with a non-experimental type of study, whose approach is qualitative; maintaining a constructivist paradigmatic stance. To collect information, interviews were conducted with participants and/or MSME experts in this line of business, in addition to the processing of information collected through secondary sources, in a period from May 2024 to August 2024. Therefore, with the information obtained for this work, it is defined that for the improvement plan, a new mission and vision for the company are proposed, a cycle of continuous improvement for its processes, a new organizational chart and function instructions, the Deming principles, a new SWOT strategy and also strategies to be implemented in the medium-long term in order to achieve a favorable impact on the business.