Los programas concurso y su incidencia en la representatividad de la audiencia ecuatoriana : casos ¨ahora caigo¨ y ¨100 ecuatorianos dicen¨.

Abstract

This study aims to analyze how game shows, specifically "Ahora Caigo Ecuador" and "100 Ecuatorianos Dicen," impact the representation of audiences in Ecuador. The research seeks to determine whether these programs are perpetuating stereotypes or, on the contrary, promoting a fair and balanced view of the country's diversity. To achieve this, a nonprobabilistic qualitative approach is employed, including in-depth interviews with specialists, producers, and viewers, with the objective of understanding how these programs influence the audience's perception of themselves and their community. Preliminary findings indicate that both "Ahora Caigo Ecuador" and "100 Ecuatorianos Dicen" demonstrate a strong commitment to diversity and inclusion. These programs have made progress in areas such as gender equity, ethnic diversity, and the representation of different ages and occupations. However, despite these efforts, there is still room for improvement in terms of inclusion, particularly regarding the representation of non-binary and transgender identities. The research suggests that a deeper commitment to inclusion and diversity would not only enrich the content of these programs but also have a positive impact on the construction of a more inclusive, diverse, and equitable Ecuadorian national identity. This would not only strengthen the relevance of these shows but also contribute to social cohesion and the promotion of inclusive values in the country.