Impacto de las innovaciones digitales en la rentabilidad de los bancos en Ecuador. Período 2021-2023.

Abstract

This study aims to determine the impact of digital innovations on bank profitability in Ecuador through panel data regression, fixed effects, random effects of 11 banks during the period 2021-2023. Normality, heteroscedasticity, autocorrelation, and Hausman test tests were performed. For large banks, the fixed effects model with time effects proved more effective, in which ATM and internet banking transactions have a positive and significant impact. In contrast, credit card and mobile banking transactions were not statistically significant. For medium-sized banks, the random effects model with individual effects revealed that ATM and internet banking transactions had a negative impact, while debit card transactions had a positive effect. Mobile banking transactions were not significant. In addition, all entities demonstrated a positive impact. These findings underscore the importance of optimizing key transaction channels and offer practical insights to improve banking operations and strategic focus in banks of different sizes.