Distribución en transporte secundario: optimización de procesos en la entrega de pedidos en una empresa de consumo masivo.

Abstract

What are the optimizations and innovations that exist in distribution and logistics? This investigation addresses process optimization in delivery within a mass consumption company, focusing on the efficiency of transport and distribution logistics. The main objective is to improve the supply chain to ensure fast and accurate deliveries, maximizing customer satisfaction. The methodology used in this work is mixed, combining qualitative and quantitative approaches. In the qualitative phase, a detailed interview was conducted with key actors in the logistics chain. This provided a deep understanding of the perceived challenges and opportunities in the order delivery process. The quantitative phase included costs associated with the proposed innovation. In addition, bibliographic analysis and direct observation were implemented to identify patterns, bottlenecks and areas for improvement in the logistics chain. The findings revealed key areas for optimization, such as reconfiguration of delivery routes, implementation of real-time tracking technologies and improved coordination between different links in the logistics chain. Specific strategies were proposed based on these results, designed to improve operational efficiency and reduce delivery times. This study contributes significantly to the field of transport and logistic distribution, providing a comprehensive methodology to address specific challenges in the delivery of orders in a mass consumption company.