Análisis de la industria textil ecuatoriana y desarrollo de un plan estratégico para la mejora de la competitividad de Importadora San George en Guayaquil, Ecuador.

Abstract

The Ecuadorian textile sector, although promising in its development potential, faces a series of substantial challenges, including intense competition from neighboring countries, competition from nations with lower labor costs, and the current instability in the country, among others. The limited export of textile products has resulted in a persistent deficit in the sector's trade balance in recent years, highlighting its underdevelopment compared to foreign counterparts. This situation reflects a high dependence on imported textiles for local companies to maintain their competitiveness. Importadora San George, a company dedicated to importing such products located in the city of Guayaquil, must have a precise understanding of its environment to capitalize on new opportunities and, thus, improve its position within a highly competitive local market. To achieve this, a strategic plan has been developed based on various strategies and analyses. The implementation of this strategic plan will enable the company to enhance its competitiveness and achieve its growth and development objectives.