Análisis integral de una planificación estratégica de la empresa Beauty & Natural Cosmetics para ser la #1 en ventas.

Abstract

This study is related to the company Beauty & Natural Cosmetics, which is dedicated to the merchandising of natural products and services focused on skin care. After the diagnosis of the problem that directly affects the efficiency of the organization, it is determined that the analysis of each of these problems should be focused on, prioritizing those that most affect the company such as: lack of strategic planning, absence of job description manual, the organizational structure not determined and the communication channels not established. Under the methodology o an applied research whose purpose is to resolve the complications diagnosed in the company, through semi-structured interviews, surveys and focus groups, the process of gathering information was carried out in order to provide, from the perspective of an organizational psychologist, the implementation of strategies that, through orderly planning and execution, lead to organizational efficiency.