Estudio de factibilidad para la creación de una empresa que vende estructuras para agricultura vertical y asesoramiento en instalación en Manta, Ecuador.

Abstract

Researching vertical farming has been a fascinating journey into the intricacies of this innovative agricultural practice. We began our exploration by diving into the dynamic world of vertical farming, a revolutionary method that has captured global attention for its ability to transform food production. This method involves growing food in vertical structures, making efficient use of space and responding to the growing demand for fresh, sustainable food. Up Green plays a fundamental role in environmental awareness, healthy living, and sustainable agriculture production alternatives. The company offers a unique product that promotes the right balance between agriculture and technology, promoting better development in the Ecuadorian agricultural industry. It will be marketed through its physical channel in the city of Manta. In addition, they will base their strategic communication through advertising on social networks, which will seek to position the brand as a new solution for the environment, agriculture, and human health. According to market research and the conducted financial analysis, it has been demonstrated that the business idea is feasible and sustainable over time. With a NPV of $ 8.893,81, an IRR of 46%, and a Payback period of four years, these figures indicate that customers acceptability of the product and the viability of this proposal.