Propuesta para la creación de una empresa que ofrece servicio de autolavado canino en cabinas automáticas ubicadas en la ciudad de Salinas.

Abstract

Wash&Dogs is an enterprise that seeks to strengthen the bond between people and their dogs by offering them a care and hygiene service through self-wash booths, which have high technology and innovation, complying with quality standards in order to improve the health and well-being of pets at a low cost. The service will be aimed at people of legal age who are in charge of dogs of medium and medium-high socioeconomic status. According to the research, this segment has the ability to pay the cost of their dog's grooming service through a car wash booth. This is how the cost is presented according to the market analysis and financial analysis described below. The organizational structure of the company is made up of a simplified stock company, thus complying with the requirements in a legal manner. Likewise, the permits have been established for its proper operational, administrative and commercial functioning. The financial analysis shows that the initial investment is $21,369.57. Likewise, the business plan consists of a capital structure composed of three sources of financing: bank loan representing 50%, shareholder 1 50%, shareholder 2 50%. For which the bank loan is equivalent to $10,684.79. On the other hand, the ROE of the project will generate a net profit of 34.94% on equity, showing the profitability in relation to the shareholders' investment. Likewise, the NPV is $3,440.59, while the IRR represents 28% for investors, indicating that the project will generate added value and profitability in the long term. So the payback of this business plan is 5 years recouping the investment. Finally, it is concluded that the business plan is viable, allowing it to compete in the market, create value and offer a quality service.