Propuesta para la fabricación y comercialización de cerveza en polvo.

Abstract

The powdered beer manufacturing and marketing project in Guayaquil seeks to introduce an innovative option in the beverage market, capitalizing on the growing trend towards convenient and innovative products. Polvo Brewery S.A., with a solid financial base supported by positive indicators such as NPV and IRR, the project focuses on offering an attractive and viable alternative from an economic point of view. Product acceptance is predicted to be positive, with significant interest from consumers willing to try this new proposal. Marketing strategies focus on highlighting innovation and distinctive attributes, collaborating with influencers, implementing advertising campaigns on social networks and actively participating in local events. The organizational structure will be designed to guarantee efficient production and distribution, adapting to market demand and ensuring a prominent position in the beverage industry in Guayaquil.