Factores de atracción de los Centros Comerciales en la ciudad de Guayaquil y su incidencia en la decisión de compra.

Abstract

In the country there are shopping centers with different attractions that motivate the visit of people with different characteristics that go according to their preferences or needs when they go to the shopping center. The objective of this research is to analyze the attraction factors that affect the purchase decision of the clients of the shopping centers of the city of Guayaquil. The research method used is qualitative and quantitative with a survey taken from Rueda and Arroyave (2020) and adapted to the needs of the research whose questionnaire was applied to 384 people in the city and in which the results obtained show the main factors that They motivate them to go to the malls, including shopping, fun, and banking procedures. Thus, the information obtained can be used to search for new strategies that allow attracting more visitors to shopping centers.