Aplicación de Business Intelligence en un prototipo para el soporte al proceso de elección de carrera universitaria para la Universidad Católica Santiago de Guayaquil.

Abstract

This research focuses on the application of Business Intelligence in a prototype designed to analyze multiple career options collected through a survey. The main objective is to identify improvement opportunities in specific areas of less popular careers. The fundamental purpose of the prototype is to provide recommendations for university careers based on the preferences and qualities indicated by students in the survey. The process of choosing a career becomes a critical point that can have a significant impact on the retention and success of students in university. The proposed prototype uses techniques and calculations based on students' responses to offer personalized recommendations on which career might be more suitable for each respondent.