Implementación de la estrategia de canales de distribución en ventas para comercializadora Ávibarr de la ciudad de Santo Domingo.

Abstract

This research work is developed on a theoretical basis that is related to conceptual, referential, and bibliographic information, which served as the basis for a structure of the components for implementation of strategies for the distribution channels of the Ávibarr marketing company. The research was conducted in the city of Santo Domingo de los Tsáchilas, to recognize which are the appropriate strategies that can be implemented in the distribution channels of the company. It is important to detail that with the analysis of the commercialization processes that were carried out in this work, it is intended to determine the deficiencies present in the distribution processes of Comercializadora Ávibarr, in order to establish corrective measures that collaborate in the maximization of the resources allocated to each of them. By examining the processes used and the efficiency of marketing, it was possible to detect those anomalies that affect the fulfillment of the proposed goals and objectives.