Uso de herramientas digitales de comunicación en las empresas comercializadoras de máquinas industriales en la ciudad de Guayaquil.

Abstract

This project is based on the research of the use of digital tools by industrial machiner y trading companies in the city of Guayaquil. Its main objective is to generate results that identify the most impactful trends and techniques in this sector, as well as the most relevant platforms. Additionally, the analysis will focus on how companies manage their audience and maintain a strong digital presence. This research is of vital importance in the context of globalization, where organizations need to adapt to technological advancements to remain competitive in the market. Globalization has been a transformative change that revolutionized the world, ushering it into a new era where contact and commerce between countries, states, and cities became more accessible than ever before. The only requirement to be part of this scenario was to have an internet connection and a quality product. This process has led society to immerse itself further into the so-called digital age, where lacking an online presence practically renders a company invisible to consumers. Many businesses have successfully adapted to this change and capitalized on the opportunities presented by current trends. However, this process has not been easy for everyone. Companies offering non-massive or less accessible products or services have faced various challenges in maintaining their relevance in the digital realm. How do you make the sale of metals, heavy machinery, or welding machines appealing? This research project holds great significance due to the changes brought about by globalization and the growing digital era. These phenomena have completely transformed the way companies operate and engage with their customers. In the context of industrial machinery trading companies in the city of Guayaquil, it is crucial to understand and leverage digital tools to remain competitive in an increasingly interconnected market.