Campaña Publicitaria para dar a conocer las normativas de seguridad de Olón como “Playa Segura”, en la provincia de Santa Elena a través de redes sociales dirigido a turistas de 24 a 40 años de edad. – Ecuador 2023.

Abstract

This degree project proposes an Advertising campaign to publicize the safety regulations of Olón as a “Safe Beach”. To develop this project, a documentary and descriptive investigation is carried out through a qualitative approach, using the resource of the interview to collect necessary and important information on the topic, where it is possible to evaluate the initial arts to culminate with the final product, which is 1 promotional video, 5 reels, 10 posts and 10 stories that will be disseminated on the social networks Facebook and Instagram.