Plan de negocios para un servicio gastronómico especializado en sopas en la ciudad de Guayaquil.

Abstract

This thesis focuses on the creation of a gastronomic soup business in Guayaquil, Ecuador. The motivation behind this project lies in the need to offer residents and tourists a unique and authentic culinary experience that goes beyond just eating. The main objective of this research is to develop a strategic marketing plan to position this specialized soup restaurant as a gastronomic benchmark in Guayaquil. This implies combining soups from various national and international cultures, fresh and high-quality ingredients, in a cozy atmosphere and with exceptional service. The methodology used for this project involves the collection of data on the culinary preferences of the local population and tourists, as well as the analysis of the competition in the Guayaquil gastronomic market. In addition, satisfaction surveys will be carried out to ensure a positive experience for customers. So far, a market opportunity has been identified in Guayaquil for a soup business that offers variety, quality, and authenticity. In addition, marketing and pricing strategies have been established that adapt to different demographic segments and levels of purchasing power. The Fast Soup project has the potential to become a culinary icon in the northeast of Guayaquil, offering customers a unique and satisfying gastronomic experience. Cultural diversity and consumer preferences support the viability of this business.