Plan de promoción turística para el cantón Nobol, provincia del Guayas.

Abstract

In the first place, as we know, tourism has become an important economic force in various geographical areas in Ecuador, this has taken place based on the fact that the government has designated it as one of the fundamental axes in the productive matrix, which It has caused each tourist destination to be fully developed and, in turn, have a substantial importance for their communities and environments. Nobol is a canton belonging to the province of Guayas. It has been known for promoting internal tourism and especially religious tourism on a national scale throughout its history due to the attractions it has, among them, the church, the spas, and the main reason to visit Nobol is the chapel where they are the ashes of the Great Blessed Narcisa de Jesús, it should be noted that the breadth and gastronomic culture is another of the reasons that influence the visit of tourists. Despite having that potential, it has not been exploited correctly, which is why the general objective of this work is the creation of a tourism promotion plan based on its potential tourist attractions, such as, for example, the mysticism of Santa " Narcisa de Jesús", the traditional specialties of the sector, the "San José" hacienda, the fluvial walks along the Daule river, the "Garza Roja" cultural park and its patron saint festivities; which are its advantages and opportunities to advance in the development of the canton's tourism industry..