Implementación de un plan comunicacional para reducir el índice de rotación de los colaboradores con una antigüedad menor a 90 días en una subunidad de negocio de comida rápida en la ciudad de Daule.

Abstract

The purpose of this research is to design a proposal based on a communication plan that allows reducing the turnover rate in a business subunit in the city of Daule. In order to achieve the proposed objectives, a theoretical review of the organizational communication and staff turnover variables was carried out in the first instance. Through a mixed research methodology where quantitative and qualitative methods are applied, the correlation between these two variables can be validated or ruled out. The instruments used in the research from the selected methods were the survey, which is a purely quantitative instrument, while the second is the interview that allows obtaining more qualitative data. The application of the instruments occurred in a sample of 63 people from a population of 96 people including administrative staff. From the analysis of the results obtained, it was possible to establish that the organization has strategies that meet the requirements to maintain optimal management of the retention of human talent, however these strategies were not fully known, therefore the communication plan aims to socialize these strategies based on more attractive and simplified content with communication channels that adapt to the dynamics of both the organization and the members that make it up, thus allowing a favorable impact on staff turnover indicators and profits collaterals that this entails.