Gestión de la innovación en las empresas del sector financiero de la ciudad de Guayaquil.

Abstract

The purpose of this research work is to develop an analysis of innovation management in financial companies in the city of Guayaquil in Ecuador. The Ecuadorian financial sector is a highly competitive sector, in which in order to position itself and differentiate itself from others, it is essential that innovation is present in all its products and services, so that resources are optimized and various differentiated and personalized services are offered. For your customers. The analysis of the information identifies that the innovation management processes in this type of company begin with the identification of ideas that become part of the projects to be developed and executed, to finally exploit the results, which translate into benefits for the company. This proposal is based on a conceptual and theoretical explanation of innovation management focused on the competitiveness of financial companies, based on the strategic elements of innovation management and the assessment of business competitiveness.