Propuesta para la creación de una empresa de marketing digital de microinfluencers para negocios populares y emprendedores en el Ecuador.

Abstract

The objective of this degree work is to determine the feasibility of a Proposal for the creation of a microinfluencers digital marketing company for popular businesses and entrepreneurs in Ecuador, which has as its goal, to cover the perceived needs within an Ecuadorian market of entrepreneurs. , which is on the rise, which continues to cover the different digital platforms to promote your products or open virtual stores for your business on social networks for free. For the study methodology, we will use a quantitative approach with a sample of 385 people, who answered the survey, to find out their needs. As a market positioning strategy, a differentiating strategy will be maintained in the business model, which in turn will result in a reduction in costs for the final price of the service. The feasibility of the project was confirmed through financial tools such as VAN, TIR, TMAR and Payback.