Propuesta de un plan de negocio para la creación de una cooperativa de transporte privado para uso exclusivo de mujeres en la ciudad de Guayaquil.

Abstract

The following degree project is characterized for being inclined towards security in our society, especially women, this is the representation of a business plan for a company based on transportation, offering it services in Guayaquil, Ecuador, focused on providing an alternative that represents security for women that made use of the public transportation service and that had suffered any kind of damage or uncomfortable situation during its use. The company, Línea Rosa, offers transportation facilities, providing comfort through the implication of small vans model Ventura R6, in Exchange of an accessible, sustainable Price. This company Will operate throughout an office located in the La Aurora area. Furthermore, it Will base its strategies and communication capacities on social networks and different platforms such as Instagram, Facebook and tik tok. This investigation paper proposes the viability of the execution of these business ideas, from its planning to the corresponding financial analysis which have concluded on a positive outcome of a VAN base $47.165,55, TIR 47% and a Payback of 1year during which period, the company should provide reliability, feasibility and viability of this proposal and the capacity of solvation throughout the time.