Análisis del efectivo y su incidencia en la toma de decisiones que maximicen el valor de las empresas fiduciarias ecuatorianas.

Abstract

Objective: To analyze the influence of cash flow in the operational, financial and investment decision-making of Ecuadorian trust companies in order to maximize shareholder value. Methodology: The scope of this research work is descriptive and explanatory, since the main objective is to analyze the influence of cash flow in making operational, financial and investment decisions of Ecuadorian trust companies, explaining why it will be exposed based on the results obtained, the use of cash flow as a liquidity analysis tool. It has a mixed approach research, since it uses quantitative and qualitative data, because the cash flow has been used in various Ecuadorian companies for which there was no direct interference in the research variables and the second by conducting interviews with a company in the Ecuadorian fiduciary sector. Results: According to the financial diagnostic analysis and cash flow projection made to the company, it is determined that it has operational financial problems. Discussion: Strategies are recommended in the company that improve the operational financial economic problems, in order for the company to maximize its value. The importance of cash flow as a decision-making tool that improves the company's liquidity was evidenced.