La responsabilidad social como estrategia de sustentabilidad y desarrollo en el sector automotriz ecuatoriano durante los años 2014 al 2021.

Abstract

The objective of this project was to analyze the behavior and impact of social responsibility on customers in the automotive sector, specifically on vehicle dealers, as strategies for sustainability, development and organization of their market. The concept of social responsibility, its forms of application, and principles were described theoretically, in addition to detailing references to similar studies. Subsequently, a mixed-type research methodology was applied, with data collection tools such as surveys and interviews with questions based on the general public's perspective on the influence of social responsibility programs on the decision to purchase vehicles, so that it is concluded if these activities persuade the customer's final decision when purchasing a unit. As a result, it was determined that the companies in the sector are developing in favor of the community in general, based on the premises of helping with climate change, use of clean energy and implementation of jobs, for which the implementation of a 5W+2H improvement plan in these companies.