Propuesta de un modelo de negocio de huertos urbanos para la seguridad alimentaria en la urbanización El Cortijo en la ciudad de Samborondón.

Abstract

The ideal of having a garden and growing one's own food in families is linked to the quality of the products that are consumed and that the scenarios to which they have been exposed are unknown. By converting vacant spaces into highly productive areas, it contributes to food sovereignty, the socio-ecological growth of families, the improvement of the quality of life, social relations and urban regeneration. Due to the need of households and COVID-19, this study proposes a business plan of the company Vigor Planta, whose main objective is to advise on the construction of urban gardens for food security and family integration, promoting sustainable agriculture at home and a natural ecological balance in favor of the environment, through the proper use of resources available in urbanizations. This research work was carried out in the El Cortijo urbanization in the city of Samborondón in order to analyze the feasibility of a business model of urban gardens for food security. The results were obtained from a survey of 110 inhabitants of the sector and a favorable acceptance was obtained from 99% of families who are interested in incorporating family gardens in their homes, the most of them have an area between 100 to 300 square meters.