Evaluación de factibilidad de una plaza comercial dirigida a la comercialización de artículos de segunda mano en la ciudad de Guayaquil

Abstract

Circular fashion was born in view of the high pollution generated by the textile industry, it is a much more ambitious and far-reaching proposal known as circular economy. This alternative sustainable economic model, which is increasingly gaining acceptance and application in several countries. The goal is to keep products in circulation as long as possible until the end of their life cycle, through these three key words: reduce, reuse, recycle. This degree project consists of a feasibility study of a commercial plaza for the sale of second-hand goods. The current second hand market is analyzed in order to implement strategies that promote the rental within this plaza and at the same time its consumption. This will promote the growth of the local economy and care for the environment and allow to take advantage of this business opportunity. The tools used for the development of this project were quantitative through surveys conducted in Google Forms. The SPSS program was used to process the results of the surveys. In this way it is possible to know the market and show that people have acceptance to this new commercial proposal that will benefit both entrepreneurs and end customers with a new shopping experience.