Diseño de marca para ruta ciclística “Olonchis” en Olón, provincia de Santa Elena.

Abstract

The present degree work proposes the brand design and creation of regulations for the use of the CicloRuta Olonchis in the Olon commune, province of Santa Elena, in order to define its image and communication in both digital and physical media. For the development of the project, documentary research is carried out with the aim of being able to collect basic information on the activity and to be able to define its values, personality, tone of communication and to be able to gather opinions or approvals, descriptive research is used through interviews and focus group. This project also defines a brand manual that determines the use of the brand, isologotype relationships, non-permitted uses, corporate applications, advertising applications and social networks that reinforce the internal and external communication of the activity.