Diseño de un plan de negocio para la creación de una empresa de ferretería industrial en la ciudad de Guayaquil.

Abstract

The purpose of this work is to determine the economic feasibility of a business plan for the creation of an industrial hardware company in the city of Guayaquil. To achieve this, an analysis of the environment surrounding the company, which was named FERRICOM, was carried out. A SWOT analysis and a market study were carried out to identify the consumer profile. Among the data collection techniques, a survey was applied to a total of 140 companies in the industrial-manufacturing sector, due to the high demand for industrial hardware. In fact, the results revealed that they have a fairly high purchase frequency, which positively affects the volume of income, which can easily exceed $ 4,000.00 for each purchase. Thus, a financial analysis was applied to determine the feasibility of the project, through return on investment indicators such as IRR and NPV, to establish whether the results meet the expectations of investors and should be carried out.