Proyecto de investigación y análisis del nivel de afectación al comercio en las licoreras del sector norte y centro de la ciudad de Guayaquil durante el periodo 2020-2022.

Abstract

In Ecuador, the sale of liquor and its derivatives by manufacturers, micro-entrepreneurs, exporters, importers, and authorized distributors has meant about 3. 5% of the average Gross Domestic Product, however since the year 2020, large companies that produce and import alcoholic beverages have shown a reduction in income by 32% (Industrias, 2020); in the city of Guayaquil until the present year 2022, many businesses have been economically harmed by external factors that at the time were not properly managed, therefore in the present work we seek to analyze and expose the various factors that led to the decline in sales in commercial premises within the city of Guayaquil. The development of this research is based on the framework of the mixed methodology, relating sites and places that were established as a sample in data collection, this record is applied to different types of premises such as bars, liquor stores, bars and nightclubs in order to obtain market information and learn about the social reality of the various problems that were harmed, This will lead to a research study that will allow to analyze, know and determine the preventive measures to be applied in the future in the event that post-pandemic effects persist, presence of other viruses and external factors that lead to the risk of the safety of the owners of the commercial premises and therefore to their collaborators. On the other hand, there is an external factor that must also be considered to deepen its analysis, the referent is related to the increase in import tariffs and the increase in excise taxes (ICE), factors that also represent an expense in the supplier and a loss, when the management of vending has difficulties in the sales of such products in these establishments. Based on this approach, the study, recommendation and alternative strategies that will contribute to the development and continuity of these businesses will be determined.