Estudio de factibilidad para la implementación de un modelo de negocios en el sector de bienes y raíces de la ciudad de Guayaquil.

Abstract

The present research work shows the feasibility of developing a company in the real estate sector in the city of Guayaquil, through a business model that allows defining the structure, strategies and satisfying the needs of the clients in the market, a framework will be proposed. theory that describes the strengths of the estate and estate sector, in addition to the study of previous works and an analysis of the legal framework, through surveys, the problems and expectations of a group of people as a target audience will be known, in addition to the businessmen of the sector. , Strategies such as the Trust, social media marketing and others that a real estate company normally uses will be applied to design a business model that encompasses all the relevant factors at the time of creating this company, finally there will be the financial validation of the costs, investment and income to determine if profitability arises with the business model.