Diseño de negocio para alojamiento tipo glamping en Santa Cruz, provincia de Galápagos.

Abstract

Glamping is a tourist accommodation that combines glamor and camping, through nature with the comfort of a normal hotel accommodation and is currently considered a trend. Santa Cruz Island is a tourist destination that is part of the Galapagos Islands being one of the most visited places in Ecuador for its unique nature in the world. The following research project aims to study a business design for Glamping type accommodation on Santa Cruz Island and how it would benefit the hotel development of the canton. A bibliographic review was used involving background and theories of human behavior that encompass travel motivations and human needs. In the methodology, a mixed approach was applied in which quantitative methodological procedures were carried out, collecting data through surveys of national and foreign tourists and qualitative methodological procedures, such as interviews with people who manage Glamping type lodgings. With the data obtained, it was possible to identify the profile of the visiting tourist and learn about the experience involved in managing a Glamping type lodging. This research work proposes a new tourist lodging alternative for Santa Cruz Island and reveals positive aspects that would benefit the hotel sector and the population of this canton.