Propuesta para la creación de una empresa de venta y servicios de instalación de equipos de domótica en la ciudad de Guayaquil.

Abstract

The following degree project is based in the business model of a company which activities center in selling home automation devices and installation services in the city of Guayaquil. The targets for this service are mainly the heads of a household and business owners that show interest for technology and desire to simplify certain processes and activities in their homes or companies. D-TECH will be the name for the firm, the same that offers a wide catalogue of domotic devices with an installation service in charge of electronic engineers, considered experts in the subject. The equipment will be distributed to the clients in the store and also by its web site. Also, a set of marketing strategies will be established in order to place the brand in the costumer´s minds as a way to facilitate their routines and improve their lifestyle. In the same way, D-TECH aspires to be an information source in their social media for tips and tricks bout this type of devices and technologies. According to the financial analysis, the results show that the business is profitable and viable with a capacity to sustain itself over time with a VNA equivalent to $ 20.346,38, a TIR rate of 28% and a PAYBACK of four years.