Plan de acompañamiento a emprendimientos turísticos en la comuna de Ayangue, provincia de Santa Elena.

Abstract

Through the realization of this informative work, the strategies that have as their objective the design and elaboration of a plan of accompaniment to tourist ventures directed to the commune of Ayangue are put into analysis, by issuing a diagnosis of the current situation of the ventures of In the commune, the methodological design of an exploratory type is exposed in order to know the needs based on the field bibliographical research, followed by the data collection instruments such as the survey and the interview that validate the study of the subject, where the results presented clearly demonstrate the need for companies to improve their administrative management, giving feasibility to the aforementioned proposal. The province of Santa Elena is one of the most visited tourist sites in Ecuador and Latin America. Therefore, strategies must be coupled that improve the management of the enterprises in one of its localities, such as the commune of Ayangue, where internal and external management, quality of customer service, strengthening in the development of their productive financial skills are evaluated. For this reason, it is proposed to train those in charge in updated knowledge in the administrative field in addition to optimal planning, execution of various actions that ensure efficiency in the march by implementing a support plan and are a complementary part of what the tourist destination offers. The methodology to be followed will be mixed, followed by the statistical interpretation that will serve to devise a competent support plan for the criteria focused on tourism entrepreneurship in the Ayangue commune.