Propuesta de creación de un Spa y peluquería infantil en Guayaquil.

Abstract

This proposal focuses on the creation of a Children's Spa and Hairdresser in Guayaquil "Chiqui Club", dedicated to generating well-being in children in a unique and fun way through the application of differentiation strategies by being in a potencial niche, where the viability of the project guarantees its permanence, with the support of parents who require a safe, welcoming and beneficial place for their children to obtain care in their personal hygiene and at the same time they can relax in such a way reduce childhood illnesses. It is not an easy task to fit spaces designed for this target audience, so the type of activities and dynamics that can be carried out in the place without there being a surcharge on the price for this service should be highlighted. It must be clear what knowledge, experiences and talents they want to capture in this type of business, through evaluative tools that determine certain factors related to the quality of customer service, as well as allow a schematic work The research methodology is focused mixed, which includes qualitative and quantitative research, therefore collection techniques were used such as interviews with experts in the spa and hairdressing area and surveys which were applied to a sample of 384 parents. The financial exercise determined that the proposal is viable and feasible, showing a positive result with a TMAR of 13.14%, a VAN of $11,684.92 and an TIR of 25.52%.