Modelo de negocio para la cafetería temática Ruta del Café Ecuatoriano.

Abstract

The Ecuadorian Coffee Route Cafeteria, is a business model that arises from the need for the consumer to live an experience not only organoleptic but also the history of coffee in our country, its origins, properties, rescue the ancestral values of the culture of the coffee. As an establishment, it will be committed to constantly innovating in the tourist area, bringing a bit of one of the country's provinces that offer varieties of coffee, and changing the mentality of customers when enjoying a cup of coffee. That customers who come to the Ecuadorian coffee themed cafeteria experience, some for the first time, what it is like to taste a specialty coffee, some others will already know about the subject having consumed these varieties of coffee, one of the objectives of the cafeteria is not only coffee consumption will also produce a different change in the traditional cafeterias that exist in our City. According to the study tools carried out through surveys and interviews, data was obtained that helped determine the degree of acceptance in the implementation of a cafeteria with this theme, it was carried out with a sample taken from 195 clients who regularly attend cafeterias. , to spend time with family, friends, study or work meetings, as well as the need for social meeting spaces that are evident today creating an environment conducive to group activities, these customs are highly valued and appreciated by the customers.