Diseño de producto turístico para la camaronera Klinbac S.A.

Abstract

The main objective of this research is to design a tourism product for the shrimp farm Klinbac S.A. as an alternative for an experiential tourism, in which bird watching can be done and the process of cultivation and development of shrimp will be made known. The methodology that guided this research was descriptive research, quantitative approach, deductive method, applying the descriptive scope to determine through surveys the characteristics or profiles of the applicants. A situational analysis was carried out to show the physical conditions of the site and 384 surveys were applied to determine the customer profile. Among the main findings, it was found that the profile of the client is male, between the ages of 32 and 38, and that they are active in tourism between 1 and 2 times a year with their families. With these surveys it was also possible to determine the cost of the product based on their results. As a final point, it was possible to develop the design of the tourism product based on the needs of the tourist.