Análisis del impacto del Covid-19 en el modelo de negocios de las agencias de viajes de Guayaquil.

Abstract

The research work is based on the analysis of the impact of covid-19 on the business model of Guayaquil travel agencies, for these general bibliographical studies of the impact of covid-19 on tourism in the country have been carried out. Especially as it has affected the biosecurity measures of travel agencies. The problem it has caused is the decrease in clients in travel agencies. This research process has been based on the experiences of travel agents. Covid -19 is a virus that has caused the closure of travel agencies and even their bankruptcy due to mismanagement, therefore it greatly affected tourism at the national level. The main objective of the developed research was to analyze the impact of the virus on the business model of travel agencies in Guayaquil, through which interviews were conducted with different travel agents in the city of Guayaquil, for which implemented a qualitative methodology and thanks to the collaboration of the travel agencies that were available for this research work, the results could be obtained. With the collection of data and information from the interviews, it was suggested that a strategy should be proposed to improve the reactivation of travel agencies, this in order to solve the problem which was the impact of the virus, the decrease in clients in agencies and lost sales. We came to the conclusion that to improve the reactivation of travel agencies, it is necessary to work on Facebook ads and use all the free internet tools, such as social networks, and above all to offer an irresistible offer, that is, as a result, to offer tourist programs personalized; identify the tastes and travel needs of tourists. This is going to increase the volume of clients and improve the economic development of travel agencies.